The Bundle built a name for itself by promoting lesser-known, quality independent games that the creators believed in-games that deserved a wider audience than traditional set-price sales schemes or limited indie marketing budgets would allow. Plus, exposing new players to these franchises increases the potential audience for upcoming sequels like Metro: Last Light and Company of Heroes 2.īut the move makes less sense from the Humble Bundle's standpoint. Any additional revenue gained from what's essentially a massive pay-what-you-want sale on its back catalog is pure gravy for THQ. The publisher gets to trade on the Humble Bundle's good name in order to promote older titles that aren't exactly burning up the sales charts anymore. I definitely see the logic of this new bundle from THQ's point of view. A similar threshhold was put in place for purchasers who wanted access to Steam keys during the Humble Indie Bundle 4 in order to prevent people "legitimizing" fraudulent Steam accounts with a bevy of cheap games. The new bundle also slightly tweaks the pure pay-what-you-want structure of past bundles, setting a $1 minimum purchase price. While past Humble Bundles have prided themselves on offering their games as DRM-free downloads for Windows, Mac, or Linux, though, the THQ bundle breaks precedent by providing games only as Steam-activated Windows downloads. The Humble THQ Bundle launching today offers buyers a number of the publisher's legacy titles- Darksiders, Company of Heroes (and its Opposing Fronts and Tales of Valor expansions), Metro 2033, and Red Faction®: Armageddon-along with a copy of Saints Row: The Third for those who fork out more than the average sale price of the bundle. The company's latest bundle, a partnership with major publisher THQ, could ruin that reputation in one stroke by abandoning some of the core principles that made the Humble Bundle so refreshingly different two years ago. Since its successful debut back in 2010, the Humble Bundle has built a reputation for combining little-known independent games with a popular pay-what-you-want model and platform-agnostic, DRM-free downloads. (See the bottom of this piece for an update from Humble Bundle co-founder John Graham) Aurich Lawson / Thinkstock reader comments 182 with
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